Improved user journeys across different pregnancy stages for better accessibility.
Integrated educational content with product offerings to create a seamless experience.
Adopted a soft, clean design to refresh the brand’s digital presence.
Designed with Nick Else
01
The challenge
A high-level overhaul to cater for pre-pregnancy and the different stages of pregnancy with an intuitive experience. Serve educational content in a better format and bring guidance and products to the forefront of the site side by side.
02
The solution
Using results from competitor analysis and stakeholder requirements to create bespoke navigation for the different types of users. Using a soft, clean and consistent design style to invoke positivity, helpfulness and an easy-to-navigate site.
03
Design system & prototype
A lightweight design system and clickable prototype, built in Adobe XD to keep the visual language consistent across the new experience.
You can also view the prototype in a new tab
