My Expert Midwife
Reskinning a complete website with a mobile-first approach, improving multiple journeys for a variety of users and giving a new lease of life to the brand
(Please note this is an unfinished project - designed with Nick Else)
My Expert Midwife UI Design Thumbnail Image
The Challenge
A high-level overhaul to cater for pre-pregnancy and the different stages of pregnancy with an intuitive experience. Serve educational content in a better format and bring guidance and products to the forefront of the site side by side.
Using results from competitor analysis and stakeholder requirements to create bespoke navigation for the different types of users. Using a soft, clean and consistent design style to invoke positivity, helpfulness and an easy-to-navigate site.
Design system & Designs
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