Streamlined navigation and improved product ordering for a smoother user experience.
Introduced new features to better serve diverse customer needs.
Enhanced functionality and aesthetics to strengthen the brand’s digital presence.
01
The challenge
Giving a new lease of life to an outdated design, bringing in useful features for different user bases and ensuring multiple journeys including ordering items is an efficient and intuitive procedure.
02
The solution
Working closely with UX researchers to give a user-focused and meaningful experience to customers. Created a design system to give a more coherent look and feel sitewide. Took a modern approach to the design to fit in but also stand out from competitors.
