Senior Product Designer

I turn research into product decisions, UI and AI-⁠assisted coded prototypes, across SaaS and e-⁠commerce.

I turn research into product decisions, UI and AI-⁠assisted coded prototypes, across SaaS and e-⁠commerce.

Selected work

iD Mobile

A guided product page for choosing a phone and plan

Feb –⁠ May 2026

Device mockup of the redesigned iD Mobile product detail page shown on desktop and mobile.

Five mobile screens from the Mobile Phones Direct upgrade flow on a pale grey background — an eligibility-check intro, network and phone-number entry, a verification-code step, and personal- and contact-detail forms.

AO / Mobile Phones Direct

Redesigning the phone upgrade journey

Jul 2024

Two Mobile Phones Direct search screens on a pale green background — a results page listing iPhone models with filters, and a no-results page suggesting categories and best deals.

AO / Mobile Phones Direct

Redesigning search results and search logic

Sep –⁠ Nov 2024

The Jisc Certificate Service 'Place an order' screen in a browser window — a 'Get started' step listing what you'll need, with a progress bar and a Start order button.

Jisc

Designing a complex online application form

Jan 2022