Senior Product Designer

Turning research into product decisions, UI, and AI-assisted coded prototypes — across SaaS and e-commerce.

Device mockup of the redesigned iD Mobile product detail page shown on desktop and mobile.

Simplifying device and plan selection for iD Mobile

Simplifying device and plan selection for iD Mobile

UX Research

UX Research

UI Design

UI Design

AI Prototype

AI Prototype

Five mobile screens from the Mobile Phones Direct upgrade flow on a pale grey background — an eligibility-check intro, network and phone-number entry, a verification-code step, and personal- and contact-detail forms.

Optimising phone upgrades for Mobile Phones Direct

Optimising phone upgrades for Mobile Phones Direct

UX Research

UX Research

UI Design

UI Design

Form

Form

Two Mobile Phones Direct search screens on a pale green background — a results page listing iPhone models with filters, and a no-results page suggesting categories and best deals.

Overhauling search experience for Mobile Phones Direct

Overhauling search experience for Mobile Phones Direct

UX Research

UX Research

UI Design

UI Design

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