Adam Maulvi's Portfolio Site

Senior product designer turning research into product decisions, UI and AI-built prototypes across SaaS and e-commerce.

Senior product designer turning research into product decisions, UI and AI-built prototypes across SaaS and e-commerce.

Senior product designer turning research into product decisions, UI and AI-built prototypes across SaaS and e-commerce.

Featured Work

Minimal 3D render of an empty rounded product-display plinth with a few dried grass stems behind it, on a pale off-white background

Simplifying device and plan selection for iD Mobile

Simplifying device and plan selection for iD Mobile

Simplifying device and plan selection for iD Mobile

UX Research

UI Design

AI Prototype

Five mobile screens from the Mobile Phones Direct upgrade flow on a pale grey background — an eligibility-check intro, network and phone-number entry, a verification-code step, and personal- and contact-detail forms.

Optimising phone upgrades for Mobile Phones Direct

Optimising phone upgrades for Mobile Phones Direct

Optimising phone upgrades for Mobile Phones Direct

UX Research

UI Design

Form

Two Mobile Phones Direct search screens on a pale green background — a results page listing iPhone models with filters, and a no-results page suggesting categories and best deals.

Overhauling search experience for Mobile Phones Direct

Overhauling search experience for Mobile Phones Direct

Overhauling search experience for Mobile Phones Direct

UX Research

UI Design

Four My Expert Midwife mobile screens on a soft pink background — a pregnancy and labour landing page, a welcome screen with category tiles, a product collection page, and a hospital-bag checklist article.

A mobile-first transformation for My Expert Midwife

A mobile-first transformation for My Expert Midwife

A mobile-first transformation for My Expert Midwife

UI Design

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